WooCommerce slow store case study time for B2B (business to business sales)!
This WordPress site sells beautiful light fixtures aimed for other businesses.
Nosa manages this multisite WooCommerce store running 68 plugins!
They wanted to add some cool new feature that allows visitors to generate detailed technical specifications in PDF form for a group of products.
This feature is expected to increase their leads, conversion rates and sales!
However, the site was performing terribly. Users were waiting up to 20+ seconds for pages to load.
Obviously it makes no sense to add fancy new features to your site or store when it is performing like a turtle.
See how we helped Nosa get her site loading in under 1 second instead of 20 seconds 🙂
WooCommerce Woes in Performance
We always ask ‘how is your slow site impacting you, your business, your visitors and your employees’.
Here was Nosa’s response:
“The site isn’t consistently slow. It’s been a mix of issues. We’ve run out of php workers quite often on and the entire site just times out until we restart php. Somehow the workers are getting locked up on random page loads (30-40 seconds for seemingly simple pages). It seems like the slowest results are coming back generally on filtering products or categories on the woocommerce pages.
The site is only using woocommerce for catalog functionality to display products. There is no cart/checkout or anything like that, and it’s only 250ish products – so it doesn’t seem like that much data.
The GTmetrix and pingdom scores both seem low. Just ran one and for the homepage gtmetrix came back with: https://gtmetrix.com/reports/solais.com/Hq5l6srr. This is the one from pingdom: https://tools.pingdom.com/#5d4767088c000000 (score of 74)”
You may be wondering how the homepage is only taking 997 ms but they still have these performance issues.
This is incredibly common, learning how to test your site speed properly is something you learn over time!
Nosa continued:
“Browsing in the dashboard is hit or miss, if the site is running out of workers or their getting hung up on stuff then it’s definitely unusable, normally I’ve found it to not be too bad though. I know Nosa has had way more issues with load time in the admin dashboard though than I have.”
Reducing stress and frustration motivates us like nothing else can.
You deserve a website that runs fast, so do your visitors and employees, along with any contractors who help out.
Your website performance is something you should feel proud to showcase to friends, family and colleagues.
Not something to feel embarrassed about or ashamed.
Nosa and her team had just finished rebuilding the site after 6 months of hard work only to be faced with a super slow site.
We knew we had to help her, Nosa deserved answers!
Website Troubleshooting Approach
We take a holistic approach to troubleshooting WordPress and WooCommerce so we can cover the full spectrum of performance culprits.
