Optimize &
Perform
From audits to coaching, we ensure your WordPress site runs at peak performance.

What We Offer
Why Performance Matters
Your website’s speed, stability, and scalability directly impact user experience, search rankings, and revenue. A slow or poorly optimized site leads to lost customers, higher bounce rates, and missed opportunities.
We help businesses identify hidden bottlenecks, improve load times, and future-proof their infrastructure—ensuring your website performs at its best, even under heavy traffic.

Comprehensive Site Audits
To diagnose slowdowns and inefficiencies

Expert Consulting & Coaching
To empower your team with best practices
Audits
Pinpoint Issues Before They Cost You
A slow website isn’t just frustrating—it’s costing you visitors, conversions, and revenue. Our audits go beyond surface-level reports to uncover the real reasons behind slowdowns, inefficiencies, and instability. Whether it’s sluggish frontend performance, hidden backend bottlenecks, or a database weighed down by years of bloat, we deliver clear, actionable insights to help you optimize speed, stability, and scalability.

Frontend Exploration

Your website’s frontend plays a crucial role in user experience and search rankings. We conduct an in-depth exploration of your site’s performance, identifying the slow components that drag down your Google PageSpeed scores. Our audit includes a comprehensive performance roadmap that your team can follow to improve load times, interactivity, and overall responsiveness.

Backend Troubleshooting

Performance bottlenecks don’t just happen on the frontend. We use New Relic analysis to uncover hidden slowdowns in your backend processes, from wp-admin lag to sluggish back-office management tasks. You’ll receive immediate, actionable advice to improve your backend efficiency, along with a performance roadmap to ensure your site is built for future growth. This approach helps you stay proactive instead of reactive to performance issues.

Stability and Scale Audit

Whether you’re preparing for Black Friday sales, a high-traffic event, or scaling a membership site to handle thousands of concurrent users, we stress-test your site under simulated load conditions. This audit ensures your site can withstand traffic spikes before they happen, preventing crashes and lost revenue.

Caching Checkup

Caching plays a vital role in delivering a smooth experience for all users, from new visitors to returning customers. We audit your caching strategies, including:
• Optimizing caching for inbound marketing leads to ensure they get the best experience.
• Logged-in user caching to balance personalization with performance.
• Shopping cart caching to prevent slowdowns during checkout while maintaining cart integrity.

Infrastructure Investigation

Your hosting infrastructure should support your current needs while being scalable for future growth. Our investigation explores expansion possibilities and ensures your infrastructure is prepared to handle increasing traffic, data, and processing demands efficiently.

Database Deep Dive

This is the most thorough WordPress database audit available. We find and eliminate leftover bloat, unused data, and inefficiencies that no plugin can detect. You’ll receive custom clean-up commands that you can run at your convenience, keeping your database lean and optimized for long-term performance.
Who Do We Help?
How does it work?

Consulting and Coaching
Learn, Improve, and Build with Confidence
Performance optimization isn’t just about fixing issues—it’s about building smarter from the start. Whether you’re developing a new site, restructuring plugins, or looking to level up your team’s performance skills, we provide expert guidance to help you make the right choices before problems arise.
From hands-on coaching to strategic consulting, we equip you with the knowledge and tools to create fast, scalable, and resilient websites—without the trial and error.

New Site Builds, Redesigns, and Rebuilds
Building or redesigning a website is a huge investment—get it right from the start. We help you make the best performance choices to avoid costly mistakes that can hurt your speed and scalability. With access to years of performance wisdom, your site will be built for both users and search engines.

Plugin Architecture

Whether you’re developing a new custom plugin or restructuring an existing one that has grown out of control, we guide you in building and coding performantly. We help you create a plugin that’s lightweight, scalable, and optimized for speed.

Elasticsearch Custom Plugins

If slow MySQL queries are crashing your site, we can integrate ElasticPress support into your plugins to improve search performance and database efficiency. Our expertise ensures that your Elasticsearch-powered plugins run smoothly and scale effectively.

Performance Optimization Coaching

We offer live workshop calls where you and your team can ask questions and get hands-on guidance on optimizing your site’s performance. Our coaching is designed to be honest, transparent, and actionable, whether you’re an individual developer or a full engineering team.

Performance Monitoring Setups

Avoid the costly consequences of slowdowns and outages by setting up proactive performance monitoring. We help you implement a system that alerts you to issues before they impact users, so you can maintain high conversion rates and revenue stability.